HOMEWORK

You will have a test on Wednesday 10th December please learn the following terms:

CONVENTIONS
Are the generally accepted ways of doing something - the ingredients of a media form.

Learn the conventions of Print adverts you will need to fill in a sheet like this (I forgot this last test)

REPRESENTATION

I not putting the meaning for this YOU SHOULD BE ABLE TO DEFINE IT YOURSELF BY NOW!

MISE-EN-SCENE

Visual elements within the frame

 

Objects/Props

Costume, hair and make-up
Setting/Location
Lighting/Shadow/ use of Colour
Characters position within the frame
Facial expressions and body language

COUNTER-STEREOTYPE

A representation that is the opposite of a stereotype, usually used to make a point

CAMPAIGN

A sequence of adverts hat work together to promote a product or issue

IDEOLOGY

Ideology means a set of values, beliefs and ideas that guide our lives. These are often taken for granted and seen as ‘commonsense’, just ‘the way things are’

MALE GAZE

a term discussed by Laura Mulvey in her essay, "Visual Pleasure and Narrative Cinema" (1975). It is used to describe when the audience is put into the perspective of a (heterosexual) man. Female characters are sexualized, and the camera may zero in on female body parts considered sexual.

PARODY ADVERTISING

adverts that have taken their style/structure/ideas from another advert or genre

INTERTEXTUALITY

When one media text references another (provide an example)