Homework

You will have a test on Wednesday 26th November please learn the following terms:

CONVENTIONS
Are the generally accepted ways of doing something - the ingredients of a media form.

Learn the conventions of Print adverts you will need to fill in a sheet like this

REPRESENTATION
This is the process whereby the media construct versions of people, places and events in images, words or sound for transmission through media texts to audience


MISE-EN-SCENEThe look of a film created through VISUAL elements within the frame

Elements of Mise-en-scene

·         Objects/Props

·         Costume, hair and make-up

·         Setting/Location

·         Lighting/Shadow/ use of Colour

·         Characters position within the frame

·         Facial expressions and body language

 

scopophilia (scopophilic)

sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity

Male gaze

a term discussed by Laura Mulvey in her essay, "Visual Pleasure and Narrative Cinema" (1975). It is used to describe when the audience is put into the perspective of a (heterosexual) man. Female characters are sexualized, and the camera may zero in on female body parts considered sexual.

 

Objectify

degrade to the status of a mere object.

 

Abraham Maslow

 

You can apply Maslow's theory to adverts because adverts play on audience’s needs in order to sell products or services