HOMEWORK

You will have a test on Wednesday 10th December please learn the following terms:

CONVENTIONS
Are the generally accepted ways of doing something - the ingredients of a media form.

Learn the conventions of Print adverts you will need to fill in a sheet like this (I forgot this last test)

REPRESENTATION

I not putting the meaning for this YOU SHOULD BE ABLE TO DEFINE IT YOURSELF BY NOW!

MISE-EN-SCENE

Visual elements within the frame

 

Objects/Props

Costume, hair and make-up
Setting/Location
Lighting/Shadow/ use of Colour
Characters position within the frame
Facial expressions and body language

COUNTER-STEREOTYPE

A representation that is the opposite of a stereotype, usually used to make a point

CAMPAIGN

A sequence of adverts hat work together to promote a product or issue

IDEOLOGY

Ideology means a set of values, beliefs and ideas that guide our lives. These are often taken for granted and seen as ‘commonsense’, just ‘the way things are’

MALE GAZE

a term discussed by Laura Mulvey in her essay, "Visual Pleasure and Narrative Cinema" (1975). It is used to describe when the audience is put into the perspective of a (heterosexual) man. Female characters are sexualized, and the camera may zero in on female body parts considered sexual.

PARODY ADVERTISING

adverts that have taken their style/structure/ideas from another advert or genre

INTERTEXTUALITY

When one media text references another (provide an example)

Homework

You will have a test on Wednesday 26th November please learn the following terms:

CONVENTIONS
Are the generally accepted ways of doing something - the ingredients of a media form.

Learn the conventions of Print adverts you will need to fill in a sheet like this

REPRESENTATION
This is the process whereby the media construct versions of people, places and events in images, words or sound for transmission through media texts to audience


MISE-EN-SCENEThe look of a film created through VISUAL elements within the frame

Elements of Mise-en-scene

·         Objects/Props

·         Costume, hair and make-up

·         Setting/Location

·         Lighting/Shadow/ use of Colour

·         Characters position within the frame

·         Facial expressions and body language

 

scopophilia (scopophilic)

sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity

Male gaze

a term discussed by Laura Mulvey in her essay, "Visual Pleasure and Narrative Cinema" (1975). It is used to describe when the audience is put into the perspective of a (heterosexual) man. Female characters are sexualized, and the camera may zero in on female body parts considered sexual.

 

Objectify

degrade to the status of a mere object.

 

Abraham Maslow

 

You can apply Maslow's theory to adverts because adverts play on audience’s needs in order to sell products or services

 

Gender Advertising

We have looked at representations of men and women in advertising so for your homework you need to complete the classwork task and then do another piece of analysis.

CLASSWORK
You should have stuck the advert that I gave you in your book and then you need to answer these questions and you can do this by annotating or by writing in continuous prose.

Analyse the adverts you have been given, use denotation and connotation to answer the following questions:

How has the role or 'type' been communicated?
Who is the target audience and how do you know?
What's the purpose of the advert?
What ideology (message) is it communicating?

 

HOMEWORK

 

Find an advert that is 'gendered' so it's clearly aimed at a male or female target audience or there is a blatant use of stereotyping. Write 600 words about how the male or female or both are represented in your advert

MAKE SURE YOU TRY YOUR BEST I WILL USE THIS TO HELP GRADE YOUR ASSESSMENTS!

Wow!

You were all great in today's lesson, the enthusiasm was of the charts 'PROPPS' really got you going!

Well next week (the first lesson of the week) you are going to have an assessment the first part will be a test of Key Terms and definitions these are below.

CONVENTIONS

Are the generally accepted ways of doing something - the ingredients of a media form. (Revise what the conventions are for at least 2 media formats)

SEMIOTICS

The study of meaning and how it is formed by signs such as words, images or music. It can be used as a tool to help analyse the symbolic codes of a media text

DENOTATION

Literal meaning

CONNOTATION

Symbolic meaning

ANALYSE

to break down into components, to examine in more detail in order to discover meaning and essential features

REPRESENTATION

This is the process whereby the media construct versions of people, places and events in images, words or sound for transmission through media texts to audience

AUDIENCE

An individual or collective group of people who read or consume any media text

DEMOGRAPHIC

This defines the adult population largely by the work that they do

PSYCHOGRAPHIC

This is a way of describing an audience by looking at their behaviour and personality traits

MISE-EN-SCENE

The look of a film created through VISUAL elements within the frame

Elements of Mise-en-scene

·         Objects/Props

·         Costume, hair and make-up

·         Setting/Location

·         Lighting/Shadow/ use of Colour

·         Characters position within the frame

·         Facial expressions and body language

 

 

Media Languages and Institutions

You did really well this week applying camera shots and angles to a sequence you created. Below is the video we watched in class so that you can keep revising them.

HOMEWORK

Also this week we learnt about INSTITUTIONS and how we have to know who has made a media product because it can effect how we view it. I also told you about REGULATORY BODIES and you have to find out who these ones are and what they do. This should be done on the computer (we have loads of them in school!) please print off your work if you can't email it to me  rajib@wellingschool-tkat.org

Media Languages: Print Media

Today in class we looked at the conventions of print media, more specifically CD Covers, Magazine front covers and Film Posters. You did some excellent group work! I was very impressed with the presentations and with the fact that EVERYONE contributed during your group presentations.

 

Everyone has a set of notes in their books on the print media that your group ANALYSED, for your homework this week please use those notes to write 500 words analysing that media text. This means you must DENOTATE and CONNOTATE, by the time you do this homework we would have also covered MISE-EN-SCENE and CINEMATOGRAPHY/CAMERAWORK so make sure you are getting your key words in. This piece of work can be hand written but I would prefer it typed.

 

 

Below you will see how easy it is to write 500 words about a print media text

MRS RAJI'S EMAIL

rajib@wellingschool-tkat.org