Homework

You will have a test on Wednesday 26th November please learn the following terms:

CONVENTIONS
Are the generally accepted ways of doing something - the ingredients of a media form.

Learn the conventions of Print adverts you will need to fill in a sheet like this

REPRESENTATION
This is the process whereby the media construct versions of people, places and events in images, words or sound for transmission through media texts to audience


MISE-EN-SCENEThe look of a film created through VISUAL elements within the frame

Elements of Mise-en-scene

·         Objects/Props

·         Costume, hair and make-up

·         Setting/Location

·         Lighting/Shadow/ use of Colour

·         Characters position within the frame

·         Facial expressions and body language

 

scopophilia (scopophilic)

sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity

Male gaze

a term discussed by Laura Mulvey in her essay, "Visual Pleasure and Narrative Cinema" (1975). It is used to describe when the audience is put into the perspective of a (heterosexual) man. Female characters are sexualized, and the camera may zero in on female body parts considered sexual.

 

Objectify

degrade to the status of a mere object.

 

Abraham Maslow

 

You can apply Maslow's theory to adverts because adverts play on audience’s needs in order to sell products or services

 

Gender Advertising

We have looked at representations of men and women in advertising so for your homework you need to complete the classwork task and then do another piece of analysis.

CLASSWORK
You should have stuck the advert that I gave you in your book and then you need to answer these questions and you can do this by annotating or by writing in continuous prose.

Analyse the adverts you have been given, use denotation and connotation to answer the following questions:

How has the role or 'type' been communicated?
Who is the target audience and how do you know?
What's the purpose of the advert?
What ideology (message) is it communicating?

 

HOMEWORK

 

Find an advert that is 'gendered' so it's clearly aimed at a male or female target audience or there is a blatant use of stereotyping. Write 600 words about how the male or female or both are represented in your advert

MAKE SURE YOU TRY YOUR BEST I WILL USE THIS TO HELP GRADE YOUR ASSESSMENTS!